going green identity project

Going Green was the name I chose to call a green company project. It became clear early on that going green meant living, eating and building green. Thus a series of secondary logos came to life. This corporate identity project included logos, business cards and a stationary package. Other pieces to the project included a brochure and three full page magazine ads for marketing purposes. My promotional piece was a 100% cotton recycled shopping bag with the Going Green logo affixed to it.

(below are samples of business card, stationary, front and inside of brochure and secondary logos)