This was a project about redesigning a logo for an existing company. I’m sorry Sherwin-Williams, but in today’s world, looking at red paint pouring over the planet just doesn’t seem right. However, upon research, I discovered that the SW logo holds historical value. How can you touch that? More research uncovered the earth friendly line of paints that SW is now offering its customers, so I decided to design a new logo for that product line.
I haven’t gotten to redesigning this project as yet, so I’m going to post the new logo as it currently exists. Tweaking of the logo will be executed shortly and upon completion, I’ll post the revised logo along with other marketing designs.