Since I’m on the subject of eco-friendly products, I thought I’d share two of my favorite cleaning products, and speak of their label design.
It took years for me to try the Mrs. Meyers product line. I always thought the packaging was very understated and I didn’t like it very much, so I wasn’t attracted to it.
One day I was at a friend’s house and went to wash my hands at her kitchen sink and used the Meyers Clean Day Dish Soap. Sold! Which led me to try their Surface Scrub, since I wanted a Comet kind of cleaning moment. Love it!
Since then, using the products and really appreciating them, I’ve actually become quite fond of their labels and logo (shown below). I now acknowledge that the clean, understated packaging is perfect for symbolizing the product line. And I really adore the Meyer’s font. Anyone know what that is?
I used to think the line art logo wasn’t creative enough. Funny, now that these products are lovemarks to me, I think they’re adorable and perfect. (Although the star in place of an apostrophe really is a little silly.)
The next cleaning product I just recently discovered, and won’t be without, is Biokleen’s Automatic Dishwasher Detergent. Ladies and gents alike, try this once and I’ll bet you’ll be sold too. I didn’t want to afford it but I followed my instinct and bought it anyway. A friend had expressed their satisfaction with Biokleen products. The dish powder I purchased has grapefruit seed and orange peel. I have never had a dish powder cause dishes to feel squeaky (not filmy) clean like this ever before. Another lovemark!
As to packaging, not so crazy about it. They’re squeezing tons of information on that front label. While it isn’t eye appealing, it did help me to make up my mind because it offered everything I was looking for and more. Logo? I’d like it more without the line underneath it. You know what I love? The tag line: Tough on Dirt, Gentle on the Earth. Catchy, eh?
(photos taken from company websites)