A funny thing happened at a local market yesterday in Multnomah. I decided to take a break from all the work I have piled up in front of me and spend the evening with my friend Regina. Regina used to own a restaurant and I truly enjoy going to her place to eat because it’s always fun and delicious. She makes it easy for me. She does most the cooking, I bring bread and wine. Since I hadn’t picked up wine ahead of time, I found myself, as I said, in a Multnomah market that carries lots of varieties of beer and wine (you know where I’m talking about if you’re a local).
As always, I try to pick the best wine for my buck. The wine rep asked if he could help and I declined initially. After roaming around the store for about 15 minutes (and having a good time doing it, but hey! a decision needs to be made), the gentleman approached me once again. I asked his opinion about the three brands I was trying to choose between and he promptly asked me to follow him. He thought, given what I was looking at, that he had a wine to suggest that was a good value and tastier than the ones I was considering.
When he took me to the bottle of Quenett, I immediately said, “Oh no! They used Papyrus for their logo.” He looked at me surprised and asked if I was some kind of a typographical expert. With a smile on my face I told him, “No. I’m a designer and Papyrus is an absolute no in the design world.” He laughed and asked me to let him know what I thought of the flavor of the wine, rather than the label, next time I came in.
As I drove to my friend’s house, I reflected upon what had just happened. I realized that I never would’ve tried Quenett wine because I wouldn’t have been able to get past the label. (And this point, I’m not only feeling a bit like a wine snob, but now I’m also a design snob!) A reminder as to how important logos and packaging can be. By the way, the wine tasted great!
(photo taken from Quenett website)